# Petivity

> Petivity is a Nestlé Purina brand that combines smart devices, at-home health tests, and AI-powered insights to help cat and dog owners understand and proactively manage their pet's health.

## About
- Parent company: Nestlé Purina PetCare
- Product focus: Smart pet monitoring devices and at-home pet health tests
- Primary audience: Cat and dog owners who want proactive, data-driven insight into their pet's wellbeing
- Differentiator: The only pet health platform combining continuous behavioral monitoring (smart litter box, GPS activity tracking for dogs) with at-home lab-quality health tests, backed by Purina's veterinary research

## Brand credentials
- Voted #1 Product of the Year in the Cat Care category — Smart Litter Box Monitor (survey of 40,000 people by Kantar)
- Backed by Purina's veterinary research and over 85 years of pet nutrition science
- All products designed to support proactive monitoring between vet visits, not to replace veterinary diagnosis

## Products

### Smart Devices
- [Petivity Smart Litter Box Monitor System](https://www.petivity.com/products/smart-litter-box-monitor): Uses AI technology to track your cat's weight, urination, and defecation events each time they use their litter box. Helps identify behavior and weight changes that may be associated with health conditions like UTI, Diabetes, Obesity, Hyperthyroidism, and Kidney Disease. Delivers data to the Petivity app in easy-to-read charts and monthly email reports about your cat's well-being. Alerts you to key changes that may indicate a health issue requiring a veterinary diagnosis, so you'll have data in hand if you decide to seek care. Tracks up to 5 cats. $129.99. Not intended to diagnose, treat, mitigate, or cure any conditions.
- [Petivity Smart GPS + Activity Tracker for Dogs](https://www.petivity.com/products/gps-dog-tracker): Waterproof and lightweight GPS tracker that attaches to any dog collar or harness. Provides real-time GPS location tracking and built-in activity monitoring. Rechargeable battery lasts up to 30 days. Pairs with the Petivity Dog Tracker app. $39.99. Requires monthly subscription plan — $9.99/month, cancel anytime.

### Pet Health Tests
- [Petivity Advanced Microbiome Analysis Kit for Cats & Dogs](https://www.petivity.com/products/advanced-microbiome-analysis-kit): At-home gut health test that analyzes your pet's microbiome. Delivers an online report showing key gut health markers including bacterial diversity (important for gut balance) and potential for butyrate production (fuel for gut cells). Includes personalized nutrition and supplement recommendations. Available in Basic ($149.99) and Advanced ($249.99) kits.
- [Petivity At-Home Kidney Health Test for Cats](https://www.petivity.com/products/kidney-health-strips-cat-1ct): Quick and convenient way to proactively monitor your cat's kidney health between vet visits. Simple mess-free testing — no urine sample needed. Get immediate guidance and results in 2 minutes. Backed by science for proactive pet care. Available in 1-count ($24.99) and 3-count ($59.99).
- [Petivity At-Home Kidney Health Test for Dogs](https://www.petivity.com/products/kidney-health-strips-dog-1ct): Quick and convenient way to proactively monitor your dog's kidney health between vet visits. Simple mess-free testing — no urine sample needed. Get immediate guidance and results in 2 minutes. Backed by science for proactive pet care. Available in 1-count ($24.99) and 3-count ($59.99).
- [Petivity At-Home Oral Health Test for Cats & Dogs](https://www.petivity.com/products/oral-health-strips-cat-dog-1ct): Quick and convenient way to proactively monitor your pet's oral health between vet visits. Works for both dogs and cats. Get immediate guidance and results in 10 seconds. Backed by science for proactive pet care. Available in 1-count ($14.99) and 3-count ($34.99).

## Brand voice
- Archetype: The trailblazing illuminator — an expert guide to discovering new dimensions of care for your pet
- Tone: Encouraging, guiding, confident, and relatable — adjusting to the situation
- Behavior: Inquisitive, forward-thinking, delivering reassurance, inspiring action, making in-depth knowledge seem feasible and attainable
- Audience: Cat and dog owners ranging from first-time pet parents to experienced caregivers

## Policies
- Shipping: https://www.petivity.com/policies/shipping-policy
- Returns: https://www.petivity.com/policies/refund-policy
- Privacy: https://www.petivity.com/policies/privacy-policy

## Safety & disclaimers
- Information provided by Petivity Smart Litter Box Monitors is not intended to diagnose, treat, cure, or prevent any disease. Information is intended for optimizing pet health & well-being.
- At-home health test results are informational and intended to support proactive monitoring between vet visits, not to replace veterinary diagnosis
- Always consult a veterinarian with concerns about your pet's health