Innovation Community

Join the Petivity Innovation Community

If you’re like us, your camera roll is filled with tons of videos of your pet. Their quirky behaviors and silly faces are just too good not to capture! And now, those videos can help the experts at Purina develop smarter tech to help pets and the people who love them. And you’re invited to be part of the community.

How Does It Work?

Petivity is powered by AI learning that gets smarter overtime—but it’s only as smart as the data we give it. That’s where those cute pet videos come in.

By simply sharing videos of your pet doing all kinds of everyday activities, you can actually help improve our algorithms. Which means we can build even smarter tools to help pets live long and happy lives.